MicroSalt® Given Go-Ahead for Snack Food Company Full Scale Production Run
Food ingredient MicroSalt® confidence grows as a diversified snack food manufacturing company gives the green light for a full production run of its snack food brand using Salarius’ patented MicroSalt®.
The snack food market is highly competitive, with snack food manufacturers competing for shelf space with competitor brands at small, mid-size and large leading retailers. One way these snack food manufacturers are differentiating themselves in such a crowded market is by having a heathier alternative version of their most popular brands, and they are learning they can do that without sacrificing the taste of their products.
“MicroSalt® is perfect for dry surface snack food applications like potato chips, tortilla chips, nuts, crackers, popcorn and many other snacks. Many of these food manufacturer R & D departments and food technologists are sampling MicroSalt® and can’t believe how great it tastes for being 50% less sodium. From trying a sample, to moving forward with a full production run, is an exciting endeavor with this customer collaboration,” says Victor Hugo Manzanilla, CEO of MicroSalt.
MicroSalt® is a proprietary salt made with micron-size salt particles that dissolve in the mouth significantly faster than regular salt, delivering an increased sensation of saltiness with much less salt, and as a result approximately 50% less sodium. Non-GMO, all Natural, Kosher and Gluten Free, without sacrificing a full salt flavor profile or salty taste.
“Did you know that most people do not taste between 50% to 80% of the salt they intake because it’s swallowed before it dissolves on the tongue? With MicroSalt®, nothing is wasted. The submicron-sized salt particles dissolve virtually immediately, delivering high saltiness with lower sodium, as soon as it touches the tongue,” says Manzanilla.
With the highly competitive global savory snacks market being expected to reach US$108 billion by 2021, and the low sodium ingredient market estimated to reach US$1.76 billion by 2025 with a CAGR 11.7%, MicroSalt® is a food ingredient whose time has come.
Salarius / MicroSalt® will be exhibiting at SupplySide West (Booth #4982), a major food industry tradeshow being held at the Mandalay Bay in Las Vegas, Nevada from October 15th to 19th, 2019. SupplySide West is attended by over 17,000 food industry decision makers and buyers looking to fuel their product innovations with the latest and most innovative food ingredients and solutions in the market.