MicroSalt Inc. Secures National Food Ingredient Broker for MicroSalt®
As part of its comprehensive efforts to build a sales pipeline for its flagship product in 2020, Salarius management has secured an agreement with a national food ingredient broker, Accurate Ingredients to assist with the sales efforts of Microsalt® in the United States.
This agreement adds an additional important dimension to the aggressive Salarius’ sales strategy which already includes attendance at several industry food trade shows and the ongoing direct B2B customer outreach initiative. As of the date of the announcement, over 20 potential new customers are in the process of testing and evaluating the applicability of Microsalt® on their products.
“We are very excited about our collaboration with Accurate Ingredients and working with their experienced and highly trained team of experts to help accelerate ingredient sales and to get the word out on our unique value proposition. Salarius will be working with the Accurate Ingredient team in several geographic areas across the U.S.” says Victor Hugo Manzanilla, CEO of Salarius.
Accurate Ingredients provides a network of experienced sales representatives residing across the United States with offices located on both the east and the west coast, who specialize in the sale of food ingredients. The portfolio of ingredients they sell are used in all segments of the food industry.
Their broad range of ingredients can be found in dry, refrigerated and frozen foods. “For over three decades, Accurate ingredients has been a primary resource for proven and reliable food ingredients, and we are pleased to be working with them” says Victor Hugo Manzanilla, CEO of Salarius.
MicroSalt® is a proprietary salt made with micron-size salt particles that dissolve in the mouth significantly faster than regular salt, delivering an increased sensation of saltiness with much less salt, and as a result, approximately 50% less sodium. MicroSalt is Non-GMO, all Natural, Kosher and Gluten Free.
“Did you know that most people do not taste between 50% to 80% of the salt they intake because it’s swallowed before it dissolves on the tongue? With MicroSalt®, nothing is wasted.
The submicron-sized salt particles dissolve virtually immediately, delivering high saltiness with lower sodium, as soon as it touches the tongue,” says Manzanilla. With the highly competitive global savory snacks market being expected to reach US$108 billion by 2021, and the low sodium ingredient market estimated to reach US$1.76 billion by 2025 with a CAGR 11.7%, MicroSalt® is a food ingredient whose time has come.