MicroSalt Inc. Secures Additional Food Ingredient Broker Partner for MicroSalt®
As part of its ongoing efforts to secure strategic partnerships to build an aggressive sales pipeline for its flagship ingredient in 2020, the Salarius management team has secured an agreement with a food ingredient broker, Hanks Brokerage, to assist in the sale of MicroSalt® in the southwestern United States.
Hanks Brokerage, was founded in 1979 and recently celebrated their 40th anniversary of supplying great service and products to the food industry. Hanks Brokerage services Texas and the surrounding states, presenting ingredients and finished products to food manufacturers, restaurant chains and food service distributors.
The agreement continues to build on an important dimension to the Salarius sales strategy that includes attendance at food trade shows such as Expo West, Supply Side West and the Texas IFT show, working with best-in-class sales partners, and an ongoing direct B2B outreach. As of the date of the announcement, over 25 potential customers are in the process of testing and evaluating applicability of MicroSalt for their snacks and other product lines.
“We are very excited about our partnership with Hanks Brokerage, and working with their team of sales professionals to expand brand awareness and accelerate sales of MicroSalt. Our partnership is a win-win as we are offering their customers a unique, on-trend, innovative ingredient that will also help consumers lower their sodium intake,” says Victor Hugo Manzanilla, CEO of Salarius.
“Hanks Brokerage is proud to partner with Salarius, to provide a great solution to meet the challenges of sodium reduction in formulations. We prefer adding product lines such as MicroSalt to our partner listing because it provides a new and innovative solution to a problem in the industry, and because of the great team behind the product. We look forward to growing with Salarius and having a long-term partnership in the industry,” says Greg Hanks, President of Hanks Brokerage.
MicroSalt is a proprietary salt made with micron-size salt particles that dissolve in the mouth significantly faster than regular salt, delivering an increased sensation of saltiness with much lower volume, and as a result, approximately 50% less sodium. MicroSalt is Non-GMO, all Natural, Kosher and Gluten Free.
“Did you know that most people do not taste between 50% to 80% of the salt they intake because it’s swallowed before it dissolves on the tongue? With MicroSalt, nothing is wasted. The sub-micron sized salt particles dissolve virtually immediately, delivering high saltiness with lower sodium, as soon as it touches the tongue,” says Manzanilla. With the highly competitive global savory snacks market being expected to reach US$108 billion by 2021, and the low sodium ingredient market estimated to reach US$1.76 billion by 2025 with a CAGR of 11.7%, MicroSalt is a food ingredient whose time has come.
Salarius Secures Additional Food Ingredient Broker Partner for MicroSalt®. Click here to learn more.