MicroSalt Inc. inks major North American distribution agreement to launch SaltMe!® Snacks
MicroSalt Inc. has signed an agreement with a major distributor of natural food products to launch North American sales of its SaltMe!® snack line (https://saltme.com).
The distributor is one of North America’s largest food wholesalers with distribution centers in the U.S. and Canada, shipping products to natural product superstores, conventional supermarket chains, independent retailers, business & industry, ecommerce retailers and the food service industry.
This agreement represents an important milestone for Salarius’ new potato chip snack line, enabling unprecedented reach of SaltMe!® products into consumer outlets of every size throughout North America.
The agreement will launch SaltMe!® sales in MidAtlantic, Metro NY and Northeast regions of the United States. Purchase orders to multiple distribution centers and retail placements are expected in Q2 2020 to multiple distribution centers for all four flavor profiles being launched by the company.
“We are very excited about our collaboration with a leading food distributor which we believe will enable us to build and maintain market traction for our new SaltMe!® full flavor- low sodium snacks.” says Victor Hugo Manzanilla, CEO of Salarius.
Taking another step to generate brand awareness and accelerate commercial traction, the company’s leadership and sales team will be attending the Natural Products Expo West in Anaheim, CA on March 3-7. The world’s largest natural product trade show, the event will deliver numerous opportunities for establishing relationships with retailers looking for innovative products that meet consumer needs.
SaltMe!® all natural potato chips are made with MicroSalt®, Salarius’ proprietary salt made with micron-size salt particles that dissolve in the mouth significantly faster than regular salt, delivering an increased sensation of saltiness with much less salt, and as a result approximately 50% less sodium. Non-GMO, all Natural, Kosher and Gluten Free, without sacrificing a full salt flavor profile or salty taste.
The highly competitive global savory snacks market is expected to reach US$108 billion by 2021. SaltMe! Snacks with MicroSalt® is a better for you snack food whose time has come.