MicroSalt Inc. Partners with FXM Ingredients to Distribute MicroSalt® in Mexico
MicroSalt Inc. is pleased to announce that it has signed a partnership agreement with FXM, to lead the sales and marketing of MicroSalt® in Mexico and Latin America.
FXM provides the highest quality food ingredients to companies worldwide. FXM offers integral solutions such as logistics, professional and technical consulting on the development and innovation of products.
They are experts on market trends for the food industry in Mexico and Latin America.
This partnership marks the first time that MicroSalt® will be sold and marketed outside the United States.
The strategic sales plan for the alliance includes securing meetings with the top salty snack food manufacturers, flavor houses, contract manufacturers and other food companies looking for full flavor, low sodium alternatives, along with attendance at food trade shows such as the Food Technology Summit and Expo in Mexico City.
MicroSalt® is a proprietary, patented salt made with micron-size salt particles that dissolve in the mouth significantly faster than regular salt.
This delivers an increased sensation of saltiness with a lower volume of salt, and as a result, achieves the same flavor as traditional salt with approximately half the sodium content. MicroSalt is non-GMO, all-natural, kosher and gluten-free.
“FXM is thrilled to enter into a strategic partnership with Salarius. We are excited to introduce MicroSalt® as a solution in our portfolio for the new Mexican labeling concerning the reduction of sodium content.
Integrating MicroSalt Inc. into our family of world class manufacturing partners is complimentary to the FXM business model and is in alignment with our strategic vision for growth,” says Gilberto Olvera Hernández, CEO of FXM. “We are looking forward to working with FXM to bring the full flavor, low sodium benefits of MicroSalt® to Mexican consumers to help lower their sodium intake. Our collaboration with FXM will introduce MicroSalt® to the food companies in Mexico and LATAM that could benefit most from our groundbreaking, on-trend, innovative ingredient,” says Victor Hugo Manzanilla, CEO of Salarius.