A new potato chip with full favor and half the sodium

Created by MicroSalt® and revolutionizing the snack market, SaltMe is a non-GMO, kosher, and gluten-free potato chip with all of the flavor and 50% less sodium.

MicroSalt® is excited to announce SaltMe!, an innovative snack that has the consumers health in mind. Today, heart disease is the leading cause of death, which is exacerbated by high blood pressure and the overconsumption of salt. SaltMe! offers a delicious alternative, and allows consumers to enjoy potato chips with 50% less sodium, without sacrificing any of the flavor.

The fast-dissolving microscopic salt crystals used in SaltMe! potato chips can produce the intense sensation of saltiness on the tongue, achieving the same taste with substantially less sodium. SaltMe! Chips come in four different flavors: Original, Barbecue, Cheddar & Sour Cream and Sour Cream & Onions, and is available online through Amazon, and in-store at the Central Market and many local natural food stores.

SaltMe! will be attending the Sweets and Snacks Fair in Indianapolis held on June 23-25 at the Indiana Convention Center, and can be found at BOOTH #20449.

The Flavor of Innovation SaltMe! Chips are powered by MicroSalt®, a food tech company who developed a patented technology in salt production. The microscopic particles of MicroSalt® are 100x smaller and taste 20% saltier than typical salt crystals, as well as being free from any substitutes or bitter aftertaste. This allows consumers to reduce their sodium intake by half without compromising on flavor.

MicroSalt® is a non-GMO, kosher and gluten free salt that helps food companies comply with the National Academies of Sciences and voluntary draft USDA guidelines to reduce sodium intake without altering their product’s taste. It also helps meet the Smart Snacks for School requirements encouraged by the USDA. In just two years of production, several snack companies from all around the world are already using MicroSalt’s breakthrough product.

America’s Overdependence on Salt Average sodium consumption in America is around 3,400 mg per day, while federal guidelines recommend less than 2,300 mg per day for the general population. According to the Center for Disease Control (CDC), Americans get 71% of their daily sodium from processed foods, snacks, and restaurant meals. Those who consume higher amounts of sodium are at risk for developing high blood pressure that can cause heart disease, heart attacks or stroke. The American Heart Association estimates that reducing current sodium intake by 1,200 milligrams a day can prevent between 44,000 and 92,000 deaths per year and save between $10 billion and $24 billion annually in healthcare costs.